Books & Resources

Programmatic Selling for Publishers

Self Written

Are you a Programmatic sales person or an Aspiring programmatic professional? If YES? This book is for you!

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Pro Google Adsense Monetization

Self Written

Pro AdSense Monetization Guide discusses every feature of AdSense & how to implement it in to make more money.

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Build effective Ad Sales Pipeline

Article

Creating a sales pipeline isn't a complex process, but it can get one if not done properly. Read to know more about it.

Read

Stuck in AdOps? What to do.

Article

This question is asked by a lot of folks inside advertising operations teams at Publishers. Read to get answers.

Read

Deliver Value to Advertisers

Article

Creating value for buyers is pivotal in this world of advertising. Must read for Publishers.

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Programmatic Explained

Article

The only Idiot proof explanation of 'Programmatic Advertising'! This will explain programmatic in simple words.


Read

Checklist to Scale Ad Network

Book - Third Party

Scaling up your ad network may not be that easy unless you have a clear road map

Read

Ad Servers Comparison

Article

Creating value for buyers is pivotal in this world of advertising. Must read for Publishers.

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Why GAM is the best Ad Server

Article

Read to understand the ad server you or your organization might be using.

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iAB retail media guide 23

Article

Read to understand the retail media landscape in 2023.

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EU Retail Media report

Book

Retail media networks report card in EU5 & UK.

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Programmatic Supply Chain

Book

Programmatic Media Supply Chain Transparency Study

Download